I help brands tell their stories through rich and engaging content. My specialty falls in the middle of creative and professional writing — generating excitement, intrigue, and added value for your products, services, and solutions.
Storytelling isn’t linear — it’s fluid. My favorite part of content marketing is giving a current to that fluidity, helping your story gain momentum and enthusiasm among its audience.
When the world saw instability, uncertainty, and inflation looming on the horizon, we saw opportunity — a chance to educate our clients on how to alleviate their economic anxiety.
When the economy is slow to move, investors follow suit. This campaign showed clients how a securities-backed loan (SBL) could give them an additional source of liquidity, so they could pursue their goals without worrying about the state of the economy.
How does one summarize the sustainability strategy for a company with close to 50,000 employees across the world? Carefully, tactfully, and in this case — quickly.
We had a voice, but it could have been better. We also had a style, but it was very inconsistent. Shortly after joining the team at NRG, I pitched a company-wide style guide that could enhance our brand and guide anyone and everyone that wrote customer-facing copy.
Self reflection is healthy — and a good way to look back on what your team has accomplished. I helped NRG reflect on their success stories by interviewing key players, defining our challenges, and explaining how our team solved them.
Working together is always better. Expanding horizons, learning, and using effective messaging strategies helped me develop collateral for our sales team.
Writing is storytelling. Painting the picture opens the reader’s eyes, and combining the greater context with smaller details drives the story home. Check out the stories I told for NRG.
Four rocket scientists quit their jobs at NASA to open a space-themed brewery on Houston’s East Side. Yep, that’s right. And we were lucky enough to help them define their brand with key messaging, a logo, and design direction.
Thank you for having a look around. And please, don't hesitate to reach out to me with any questions, curiosities, or opportunities you may have.
