Marketing and sales are deeply connected. From knowing your audience to knowing the right message to deliver, the two professions work in tandem, like a ying yang. So it only made sense for our marketing team to collaborate with the sales team.
When I started at NRG, the sales sheets were minimal and inconsistent in structure. I helped develop a cohesive format that highlighted their benefits and told the stories of our product offerings. I collaborated with the sales team to learn more about NRG’s services and solutions, and advised them on which tone of voice they should use when presenting to clients.