At NRG, I recognized that our brand was inconsistent, varying across our 5,000+ employee base. I spearheaded a master style guide that could be used beyond the marketing team and across the entire organization. 46 pages later, we had a complete document that could train our employees and enhance our brand.
I outlined the style guide like an accordion. In the front, it discusses big ideas like tone of voice, who NRG is as a company, and what our brand stands for. In the middle, it gets down to the nitty-gritty details like when to capitalize a product, how we should always use serial commas, and the difference between an em dash, en dash, and a hyphen. Finally, on the backside of the style guide, it goes back into more big ideas like the importance of understanding rhetoric when in a sales environment. The style guide is one of my most proud projects I’ve worked on to date since it was all-encompassing and a net-new resource for the NRG brand.
Thank you for having a look around. And please, don't hesitate to reach out to me with any questions, curiosities, or opportunities you may have.
