But that doesn’t stop the world from turning, and it shouldn’t stop investors from chasing their dreams. To combat rising interest rates and the lingering fear of inflation, we created a campaign that highlighted the benefits of a UBS Core Savings account while addressing the contextual challenges of an unstable economy.
We had to be cognizant of the tone we used in the creative. Nobody likes the feeling of economic stress, so we had to reframe our messaging strategy to be sympathetic and reflective of the market conditions. Ultimately, I developed three creative directions that we moved forward with: empathy, reliability, and security.
Thank you for having a look around. And please, don't hesitate to reach out to me with any questions, curiosities, or opportunities you may have.
