On the surface, rocket science and brewing beer have almost nothing in common. But upon further inspection, they aren’t all that different. Precision, accuracy, and pointing the needle in the right direction will help get astronauts to the International Space Station and help a brewmaster create an IPA that is distinguishable from the thousands that already stock the shelves.Their team had the recipes, brewing knowledge, and, oh yeah, their background at NASA. Our team had the strategy to get their name out there in a city with over 60 nameable craft breweries. From discovery to execution, we provided the overall narrative and design direction of how the True Anomaly Brewing brand could make a splash in Houston. From their company mission statement to the tagline on every can sold, our creative helped launch True Anomaly into the brewing scene.