\No matter what tone your brand takes on, it’s only effective if you put out consistent content. Yes, you want to sound good, but having an active digital presence is equally important.
We used our blogs to tell our story, report on current events, and to improve our SEO strategy. The blogs were engaging and relevant to our client base, and their tones shifted with the electricity market. After writing each blog, I worked with our digital team to generate better SEO results and enhance the overall customer journey.